Over the years, there has been a change in the Instagram algorithm. This has made it more difficult for people to share their posts. Instagram prioritizes posts of individuals’ family, friends. There is often less likelihood of Instagram to add business posts to people’s queues. Business posts with links have fewer chances of being ranked because Instagram feels it can lead people away from the platform and application. If you want to be successful on Instagram, your business must play the card properly and adhere to the rules. Playing the card well includes knowing the right thing to do, such as knowing the right time to post and when people often come online to view Instagram posts or their Instagram accounts. Below are various times you can post on Instagram. We have broken down each time slot into hours, days, and weeks. This categorization is based on whether your followers view your post and your level of popularity. Check out the various times below to know the best time to post on Instagram.
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8 am
8:00 am is an early hour of the day when people often switch on their phones to check what is happening on the internet and around the globe. This is often an ideal time to make an early post because chances are people just got off from the bed and are yet to engage in their daily activities. At this time, they can’t wait to find out the happenings around them. And when you post at this time, it implies a sense of marketing—your goal is for the early risers like parents, professionals, and even students who like to go through their phones before school.
11 am
This is another ideal time to post on Instagram. At this time, many individuals have had their breakfast, through with their yoga, etc. 11 am is pre-lunch time, and people are getting ready for lunch. So it is also an ideal time to snag your followers. These individuals are already through with their early morning activities, whether you are on CST, EST, or PST.
3 pm
You may think this time is not an ideal time to post on Instagram, but it’s a time when people are poised to check their phones before their workday ends. 3 pm is often a break time for organizations when people can go out, have a stroll around, and catch up with the happenings on social media. Posting on Instagram at this time is sure going to gather more views.
8:30 pm
We can’t say 8:30 pm isn’t an ideal time to post on Instagram. Nighttime is when the internet experiences much traffic, as people are done with daily activities and are poised to relax. After a hectic day at work, nothing is more soothing than relaxing your nerves with your phones or sitting at your PC, surfing the internet to catch up with the happenings of an action-filled day. This is an ideal time to post on Instagram. When you wake up by morning, it will be surprising to find out that your post has thousands of views, likes, and even followers.
Midnight
You can never underestimate midnight postings. It will be surprising to see many Instagram users staying awake on Instagram to ensure their accounts and profiles gain more relevance. They are determined to see their businesses gain traction and more online presence as well. This set of persons who stay up late to post online often go to bed very late and are often pleasantly shocked to see that their status has gained more heights with their late-night thought-provoking posts.
Weekends
Weekends like Saturdays are when the internet has more buzzes. It is a work-free day for everyone to engage in whatever activities of their choice. This is a day when the world goes playful and experience more fun. While you take advantage of this day, you can rest on Sundays to plan the content you will post for the week ahead. This helps to build suspense for a new week.
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1. What time should I avoid posting on Instagram?
It’s advised that you shouldn’t dedicate much time to posting on Instagram on weekends. This is usually the time that experiences the lowest rate of engagement. In a specific manner, it’s advised not to post between 3 pm to 4 pm on weekends.
2. Is it good to post on Instagram every day?
If you must be committed to posting on Instagram, you shouldn’t post more than three times a day. You can post once a day and not more than three times a day (for dedicated users). This leaves us with having three to seven posts weekly, according to the rule of thumb. In the end, what’s relevant is for you to be consistent and post regularly.
3. Is it better if I post on Instagram in the morning or at night?
If you know the best time to post on Instagram, it narrows down to your strategy. You need to understand your audience and evaluate when they usually come online. Below are the recommended time slots you can use to post on Instagram:
Conclusion
What is important to take from this article is that it is important to be consistent and regular on Instagram to gain more followers and audience. Understand your audience to know when best to post and when not to post. What we have given in this article only acts as a guide. You alone know your strategy and what works for you. If you notice that your audience usually views your post at a specific time, it is advisable to post by that time for maximum engagement.
